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What is fear? Some might say it’s the body’s natural way to alert itself to danger. The dictionary’s definition is “An unpleasant emotion caused by the belief that someone or something is dangerous, likely to cause pain or threat.” For further understanding let us explore Wikipedia’s explanation of the ” fight-or-flight response (also called the fight, flight, freeze, or fawn response in post-traumatic stress disorder, hyperarousal, or the acute stress response) is a physiological reaction that occurs in response to a perceived harmful eventattack, or threat to survival.[1] It was first described by Walter Bradford Cannon.[a][2] His theory states that animals react to threats with a general discharge of the sympathetic nervous system, priming the animal for fighting or fleeing.”

I, however, have come to the belief that fear is the mind’s imagination of something misunderstood or the lacking of knowledge of how to master a particular circumstance or situation. In short, IT’S MADE UP!

That’s right, it’s all a head game. One in which a well-informed and fully capable mind never perceives. I’ll say it this way, danger is real but fear is made up. If you are in the middle of the ocean and cannot swim, the danger of drowning (if you were to fall in) is real. Danger should be respected in the form of educating and preparing ourselves against the risk.

This is also true in business. Most businesses fail within the first five years. This is not because the business was necessarily a bad idea or venture but more because of the business owners inability to plan against risk. I’ll make it plain, one should understand the business in which they involve themselves. One should educate themselves of the worst-case scenario and have exit strategies to minimize exposure to risk. This type of planning will also minimize the danger and allow most businesses to gain profits above and within their market of risk. So don’t practice fear, practice risk management.

Life is a pleasure to be lived in abundance, not fear!